20 St. Beach and Bikes Case Study

ABOUT THE PROJECT

20th Street Beach and Bikes is a well-loved bike rental shop located just steps from the sand in Newport Beach, California. Known for its convenient location and variety of rental options, the business wanted to boost online visibility and increase direct rentals from both tourists and locals.

The Challenge

Although foot traffic was strong, 20th Street Beach and Bikes lacked online visibility for high-intent search terms like “bike rentals Newport Beach” and “beach cruiser rentals near me.” The majority of bookings came through walk-ins or third-party sites, limiting control and cutting into margins.

The Solution

We implemented a hyper-local SEO strategy designed to drive direct website bookings and dominate local search results. Our work included:

– Full optimization of their Google Business Profile with updated hours, photos, and keyword-rich descriptions

– On-page SEO updates to the website with targeted keywords, improved metadata, and structured data

– Development of rental-specific landing pages (cruisers, e-bikes, kids bikes)

– High-authority local citations and backlinks to improve credibility

– Creation of content highlighting local routes, beach trails, and nearby attractions to attract tourists searching for things to do in Newport