N on the Square Case Study

N on the Square
ABOUT THE PROJECT
N on the Square is a charming boutique hotel located in the heart of Granbury, Texas. Known for its elegant rooms and close proximity to the historic town square, the hotel wanted to stand out online in a competitive local hospitality market..
The Challenge
Despite its excellent location and high-quality guest experience, N on the Square wasn’t appearing in key Google searches related to hotels in Granbury. Website traffic was low, and most bookings were coming from third-party platforms instead of direct through the website.
The Solution
We implemented a tailored SEO strategy to help N on the Square attract more direct bookings and increase organic visibility. Our approach included:
– Local SEO optimization targeting “Granbury TX hotel” and similar terms
– On-page enhancements across service pages to improve keyword targeting
– A blog content plan centered around local tourism and travel tips
– Google Business Profile optimization for increased map and local pack visibility
– Technical improvements to enhance website speed and mobile usability



The Results
Within a few months, our strategy produced strong results for N on the Square:
Website Traffic: Organic traffic increased by 376% within 4 months
Keyword Rankings: Ranked on page 1 for high-intent keywords like “Granbury boutique hotel,” “hotel near Granbury Square,” and more
Google Business Performance: Local searches and direction requests rose by 221%
Direct Bookings: Direct website bookings increased by 158%, reducing reliance on third-party platforms and improving overall margins
Traffic Growth
Increase in Admissions
Keywords On Page #1


Royal Reef isDifferent
At Royal Reef Media, we’re more than just a digital marketing agency – we’re a team driven by passion, creativity, and a genuine desire to see businesses thrive online. Based in Newport Beach, California, we specialize in helping companies scale through strategic SEO and data-driven digital marketing.
Our journey began with a simple yet powerful idea: to empower healthcare and Wellness providers of all sizes to connect with their audiences, grow their reach, and achieve measurable success. We understand the challenges of standing out in today’s digital landscape, and we’re here to make that process smoother, smarter, and more impactful.

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